Biscuits – or cookies – if one wants to go with the more Americanised term, would have to be the most convenient and easily available snack. Witness the decades-long love affair we Indians have had with the ubiquitous Parle G. When Britannia Industries launched a new ad for the Good Day Chocolate Chip biscuit, it seemed to catch people's fancy.
Britannia announced this new ad for their chocolate chip flavour which is a part of their highly popular Good Day biscuits range.
Nutrichoice is another Britannia biscuit that claims to offer a ‘healthy’ and hi-fibre alternative for those who liked baked snacks.
Bourbon is the double-decker chocolate biscuit most of us grew up loving.
This is another chocolate flavoured product from the Britannia stables. Clearly this was a concerted marketing effort from the company, and people seemed to like it.
Little Hearts, another company product had this ‘punny’ reply.
Britannia Treat and Jim Jam are two brand names that are beloved of Indians – Jim Jam in particular, evocative of the jammy, sugary treats we find in local bakeries.
Other brands such as Amazon Prime Video got into the banter – biscuits are a good snack accompaniment for binge night. Some of us don’t even like popcorn.
Dunzo is a popular delivery app that claims to deliver anything – including groceries and yes, cookies.
In a nation of tea-lovers, there are many who appreciate the various different flavours of ‘biskoot’ to go with their chai.
A lot of people loved the flavour.
Or like another brand’s tagline – no one can eat just one.
That looks like a good biscuit – I could try one, for sure.
Some of us are devotees of Hide ‘n Seek – one of the finest chocolate chip biscuits in the world. Britannia promptly replied to this tweet and asked the commentator to elaborate of course. The #GoodDayChocochip and #JustChippingIn hashtags were created for that positive buzz around the product after all. They couldn’t afford not to ‘listen’ to consumer complaints.
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