What Is a Pawri and Why Is It Trending?

I've always said, the weirdest things become viral on the internet. Think of all the people who became wildly popular on TikTok sometimes for no reason at all. And then remember how a truly banal scene in some TV soap became viral years after it was actually aired? Kokilaben asking the world about who was in the kitchen became a veritable meme-fest. Now apparently there is a ‘pawri’ and #PawriHoriHai.

This content creator

She is a social media personality and content creator with over four lakh Instagram followers This short video of hers went wildly viral. She’s saying party, but because of the accent, people are hearing ‘pawri’.

This remix

Remember Yashraj Mukhate who made the Kokilaben rap? Well the ‘pawri’ video caught his eye as well and he made this remix version of it.

Much appreciated

The pawri remix became really viral too; and the original party pawri maker liked it too.

It became popular

The original pawri-girl Dananeerr is from Peshawar, Pakistan, but her video is viral on both sides of the border.

It really caught on

Apparently the problems of Karachi are much the same as the problems we face in some of our Indian cities.

#PawriHoriHai

This is us, and this our… whatever fits.

Anything goes

Some are not partying; they are depressed in life.

Netflix’s parrrrty

This is us, our car and our party. Many other brands jumped on the 'pawri' bandwagon. 

Marketers got in on the act

This book brand used a Harry Potter reference to speak about their own ‘pawri’.

People were really inspired

They made their own version of the pawri video and shared those made by others. 

Like this

People were sharing all sorts of ‘pawri hori hai videos’ on Twitter.

Relatable

This one speaks about that freeloader friend who avoids repaying his borrowings.

This party

This is how Mumbai’s football fans party.

Work hard

Party harder.

#PawriHoriHai

So from now on, people will pawri, not party.

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