Apparently there is an Instagram Rich List. I will freely admit that I knew about the existence of no such thing until social media gushingly informed me that there are two Indian personalities on said list. What, who and why? Read on.
It is, as the name suggests, a list of rich celebrities who find that Instagram is a way to get even richer. If a celebrity is famous enough; with a significant enough following on social media, they make big bucks for each sponsored post of theirs. Needless to say, if they endorse a product or individual, the worth/popularity of that product/individual skyrockets. Each post is very valuable and the celeb is paid commensurate with the level of their social influence; as this list of 2017 demonstrates.
Kylie Jenner has a whopping 141 Million followers on Instagram. When she unfollows someone, it makes international headlines and any average post of hers has millions of likes. She charges $1.27 million per sponsored post – clearly she wrote the book on getting rich by… well by doing nothing that most of us would call ‘hard work’, it would seem. She is a hugely successful model and business woman today – and get this – she is 21 years old, the world’s youngest self-made billionaire.
The singer-songwriter has 160 million Instagram followers and her songs literally have billions of views on YouTube. She charges $996,000 per sponsored post.
He is probably the most popular sports star on social media; arguably in the world. He has 177 million followers and ranks third on the list of richest Instagrammers; charging $975,000 per post.
The reality TV star and famous spouse of Kanye West, Kim Kardashian ranks fourth on the list. She charges $910,000 per sponsored post.
The top Instagram earner from years past, singer-actor Selena Gomez is now at the 5th rank in 2019. She has 154 million followers and charges $886,000 per post.
‘The Rock’ Dwayne Johnson is the next big star on the list of Richest Instagram personalities. He has 151M followers and charges $882,000 per post.
She has 130M Instagram followers and follows 0 people. That’s confidence for you! $785,000 is what she charges per sponsored post. Next on the list is singer Taylor Swift ($748,000 per post) at rank 8 footballer Neymar da Silva ($722,000 per post) at rank 10.
Probably India’s most famous export right now, Priyanka Chopra is the biggest Instagram earner from India. She charges $271,000 per post. If that seems to be rather less compared with the likes of Jenner, get this: that is about 1.87 crores per post. That is a s**t load of money.
India’s most famous cricketer Virat Kohli is the only other Indian in this list of big Instagram earners. He has upward of 38M followers and charges $196,000 per post – or Rs. 1.35 crores per sponsored post. These people earn a lot, but it is important to remember that they pretty much live in a goldfish bowl; everything they do, say and post probably earns them hate as well as love.
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