Yuvraj Singh has recently launched a fashion line and it seems to be quite different from the other trendsetters. The line has been introduced to help aid funds for Yuvraj Singh Foundation that focuses on cancer treatment. After the hardships Yuvraj went through, it is not a surprise that he feels so strongly for the cause.
We just hope this fashion line, attracts people and strengthens his NGO.
Yuvraj Singh launched his brand YouWeCan Fashion (YWC Fashion) amid great fanfare on September 3, 2016. The cricketer has vowed that all the money earned from his fashion line shall be directed to the NGO YouWeCan. Celebrities like Rohit Sharma, Ishant Sharma, Farah Khan, Farhan Akhtar, Arjun Rampal, Deepika Padukone, Amitabh Bachchan and few others were seen at the event. Chris Gayle and Dwayne Bravo were also there at the event. Overall, the collection was a sport as well as a comfort line.
The brand has a Gold Collection, which includes a premium high range fashion clothes. Celebrity designers Shantanu and Nikhil have collaborated with Singh to create the debut collection. Under the strict fitness regime, there is a fashion line called YuviFit, which promises to deliver well-fitted clothes according to your body shape. The fabric that is used to make the clothes is Pima cotton – one of the finest in the world – and organic cotton that breathes easy. The techniques that's used are all environment-friendly.
YouWeCan foundation is an initiative of the Yuvraj Singh Foundation, which was started to help in cancer detection. The organization also aims at creating awareness on early detection and prevention of the disease.
YouWeCan NGO was started back in 2012 and it was very difficult to collect funds. In order to make this big and earn some money for the organization, Yuvraj started his own fashion line where people can buy clothes and contribute to the NGO. The YMC’s motto is ‘Live, Dare, and Inspire.
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