The work of women and men who fought to bring about equality and parity between men and women has certainly brought about many positive changes. However, there is still a long way to go before we can unequivocally say that men and women are treated equally; have the same access to opportunities. The very fact that we feel the need to observe International Women’s Day on 8 March each year points to continuing gender inequity. We look at some on-point ads released ahead of women's day.
People were posed the same question about a CEO. Most people didn’t get what was, in the end a very simple answer. They didn’t get it because of some of the preconceived notions we have; the mindsets that make us think the way we do. Did you get it?
Little girls are asked to name inventors – they end up naming men. We don’t seem to know about any women inventors. Is it because women didn’t invent anything? The ad tells us why that isn't true – especially in recent, more emancipated times. So why do we not know about those women inventors – is it because women are not encouraged to project themselves? Or is it because families and society don’t foster the conviction among women, that they can be inventors too?
The ad begins with some sort of celebration in the home and we expect it to be about a woman’s marriage. The ad goes off on a refreshing tangent and asks a vital question – why do we raise our daughters for ‘bidai’ and not business? For marriage and not for self-sufficiency?
This ad has gone very viral; speaks of people who want women to be successful but not too successful. They want women to have what they want so long as the power structures created and occupied by men remain the way they are.
You may or may not have seen these ads before, but they are thought-provoking nevertheless. It begins with the one about sexual harassment where a peon has the courage to check someone who is presumably at a senior position in the organisation and also speaks of other such instances. Then there is the jewellery ad: the young achiever daughter acknowledging being a rock for the family and as importantly, her for being the foundation. Then there is the homemaker who takes just one day of the year off for herself and finally the inspiring ad about women's dreams and the about letting those dreams take flight.
Do you have something interesting you would like to share? Write to us at share@thestorypedia.com
