If there was one biscuit that could be named a national snack, it would be Parle Glucose biscuits – cheap, tasty, crisp and available simply everywhere. This humble biscuit is something of an icon; affectionately called Parle G. Turns out #ParleG has become a national bestseller in these lockdown times.
The #ParleG biscuit brand outsold all other brands to record best sales in 8 decades during the COVID-19 lockdown. According to Economic Times, Parle's 5-rupees-a-pack cookie came handy for many migrants who walked back home.
Enhancing proper distribution of its product ensured that #ParleG enjoyed its highest sales during the lockdown months of March, April and May.
A small Rs. 5 pack of biscuits makes a filling snack, which importantly, anyone can afford.
While other biscuits may be fancier, they are also much more expensive and nowhere near as easily available as the humble Parle G.
No other cookie comes close to this in terms of popularity and availability.
This tweet is a nod to the fact that right now, China is Public Enemy No 1.
Not only has Parle G been around for a long time – for 80+ years – it loved by crores.
As many of the tweeple said, this is more than a simple, easily available food – it is more of an emotion.
Numerous Indians have a ParleG memory – where the biscuit was a part of a memorable event, holiday or adventure.
The biscuit has been a treat, a bribe or just a fave snack for so many kids.
This biscuit has been a part of a million perfect mornings; and the perfect chai-biscoot combo.
Chai-sutta is another combo that people get nostalgic about.
Apparently Parle G with water is also a thing.
For some, this is a daily necessity.
Those who love dunking, love Parle G; a biscuit that maintains its integrity longer than most others.
Someone admitting that they don’t like the biscuit is rare.
There have been many glucose biscuits that came and fell by the wayside. The clever branding of this one as Parle G (remember G mane Genius?) is one of the reasons for it being a clear market leader.
Though the packing quality has improved over the years, the familiar colour scheme with the same little girl on the packet, the taste, the crispness all remain the same. That very familiarity is beloved of the people.
Both in terms of longevity and popularity, the humble #ParleG retains its stature head and shoulders above other biscuits available in the market.
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