The iPhone is glass and it’s beautiful. However beautiful it is, glass also breaks. So iPhone decided to tell everyone how this phone is so tough and will not break when dropped because of a new ceramic shield. The new iPhone ad features a remarkably clumsy woman – who makes a complete meal out of not letting her phone fall out of her hands. The ad is nice and all, but what people really noticed was the background music – some great tabla sounds by Nitin Sawhney.
Ms Butterfingers here is just walking along speaking on her phone when she drops it, but not before fumbling with it like a midwicket fielder trying and failing to make a clean catch. She does finally drop it and wonder of wonders, it doesn’t break!
Most people thought that a phone, particularly an iPhone dropped like this could cause it to break or at least crack.
It was pointed out that the phone fell on what appeared to be sand or gravel, not a hard surface or the floor.
This commentator thinks that iPhones are so easy to break that he hasn’t seen his daughter’s phone without cracks and thinks of cracks as a design feature.
The music track features the vocalisation of tabla ‘bol’ and a tabla track in the background.
The soundtrack certainly elevates an otherwise ho-hum ad.
Frankly the most arresting thing about the ad is the music – this is from an album by a British Indian musician, producer and composer. It is a track called ‘Conference’.
Do you have something interesting you would like to share? Write to us at [email protected]
